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| Position: |
SEO SPECIALIST (FOR A BUSY MEDICAL INSURANCE BROKERAGE COMPANY) -READVERTISED |
| Employer: |
A BUSY MEDICAL INSURANCE BROKERAGE COMPANY |
| Ref No: |
SGK-SEO-SPECIALIST-02-2024 |
| Industry: |
INSURANCE |
| Job Category: |
MIDDLE MANAGEMENT |
| Town: |
NAIROBI |
| Country: |
KENYA |
| Date Posted: |
13/02/24 |
| Deadline: |
27/02/24 |
| Requirements: |
BACHELORS DEGREE/DIPLOMA IN INFORMATION TECHNOLOGY OR RELATED FIELD.
UPTODATE WITH THE LATEST TRENDS AND BEST PRACTICES IN SEO AND SEM.
SOLID UNDERSTANDING OF PERFORMANCE MARKETING, CONVERSION AND ONLINE CUSTOMER ACQUISITION.
IN-DEPTH EXPERIENCE WITH WEBSITE ANALYTIC TOOLS (E.G GOOGLE ANALYTICS, NETINSIGHT, OMNITURE, WEB TRENDS).
EXPERIENCE WITH A/B AND MULTIVARIATE EXPERIMENTS.
WORKING KNOWLEDGE OF HTML, CSS AND JAVASCRIPT, DEVELOPMENT AND CONSTRAINTS KNOWLEDGE OF RANKING FACTORS AND SEARCH ENGINE ALGORITHMS. |
| Experience: |
AT LEAST 5 YEARS HANDS-ON WORKING EXPERIENCE PERFORMING THE ROLES OF SEO SPECIALIST. PROVEN SEM EXPERIENCE MANAGING PPC CAMPAIGNS ACROSS GOOGLE, YAHOO AND BING |
| Salary: |
KSHS. 100,000 - 150,000 PLUS COMPANY BENEFITS |
| Additional Attributes: |
SEO SPECIALIST MAIN RESPONSIBILITIES INCLUDES:-
EXECUTE TESTS, COLLECT AND ANALYZE DATA AND RESULTS, IDENTIFY TRENDS AND INSIGHTS IN ORDER TO ACHIEVE MAXIMUM ROI IN PAID SEARCH CAMPAIGNS.
TRACK, REPORT AND ANALYSE WEBSITE ANALYTICS AND PPC INITIATIVES AND CAMPAIGNS.
MANAGE CAMPAING EXPENSES, STAYING ON BUDGET, ESTIMATING MONTHLY COSTS AND RECONCILING DISCREPANCIES.
OPTIMIZE COPY AND LANDING PAGES FOR SEARCH ENGINE MARKETING.
PERFORM ONGOING KEYWORD DISCOVERY, EXPANSION AND OPTIMIZATION.
RESEARCH AND IMPLEMENT SEARCH ENGINE OPTIMIZATION RECOMMENDATIONS.
RESEARCH AND ANALYZE COMPETITOR ADVERTISING LINK.
DEVELOP AND IMPLEMENT LINK BUILDING STRATEGY.
WORK WITH THE DEVELOPMENT TEAM TO ENSURE SEO BEST PRACTICES ARE PROPERLY IMPLEMENTED ON NEWLY DEVELOPED CODE.
WORK WITH EDITORIAL AND MARKETING TEAMS TO DRIVE SEO IN CONTENT CREATION AND CONTENT PROGRAMMING.
RECOMMEND CHANGES TO WEBSITE ARCHITECTURE, CONTENT, LINKING AND OTHER FACTORS TO IMPROVE SEO POSITIONS FOR TARGET KEYWORDS. |
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| SGK reserves the right to shortlist: To apply for an advertised position, send your CV to recruit@skillsgeographic.com. If your CV is already in the SGK databank, DO NOT APPLY. |
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